We are used to thinking of Apple's iPhone business in terms of comparisons with other phone businesses. Here is a new perspective:
Apple's iPhone business is as big as McDonald's and Coke combined
It's no secret that the bulk of Apple's revenue comes from the iPhone. During the company's most recent quarter, for example, 53% of its $37.4 billion in quarterly revenue came from its iconic smartphone.
For as much as people like to talk about Apple having peaked, the company has a penchant for printing out boatloads of money quarter after quarter. While companies like Amazon can generate nearly $20 billion in quarterly revenue and still lose money, Apple's margins and overall profits remain extremely healthy.
Critics have long demanded Apple lower prices to increase market share, but Apple has stayed the course, realizing that market share for the sake of market share alone is a fool's errand. Although the iPhone doesn't account for the majority of smartphone sales total, it can generate cold hard cash like nothing else.
It's no secret that the bulk of Apple's revenue comes from the iPhone. During the company's most recent quarter, for example, 53% of its $37.4 billion in quarterly revenue came from its iconic smartphone.
For as much as people like to talk about Apple having peaked, the company has a penchant for printing out boatloads of money quarter after quarter. While companies like Amazon can generate nearly $20 billion in quarterly revenue and still lose money, Apple's margins and overall profits remain extremely healthy.
Critics have long demanded Apple lower prices to increase market share, but Apple has stayed the course, realizing that market share for the sake of market share alone is a fool's errand. Although the iPhone doesn't account for the majority of smartphone sales total, it can generate cold hard cash like nothing else.
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Posted by: Jim Saklad <jimdoc@icloud.com>
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