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Sent to you by Bill Boulware via Google Reader: Apple saw record sales
this holiday season, 12 times the amount of activations on Christmas
Day via 9to5Mac by Jake Smith on 12/27/11
Apple saw record-setting sales this holiday season, according to
Localytics. So well, that 12.5 times more iOS devices were activated
over Christmas than past weekends. For comparison sake: there were 21
times more iPods compared to 14 times more iPhones. The iPods were most
likely gifted to younger children who do not yet have a cell phone. At
any rate… there were many people enjoying iOS devices on Christmas Day.
Apple is said to have another record setting quarter after a very
successful fiscal Q4 for the company. The last earnings report said
Apple claimed $28.27 billion in revenue and saw record-setting Mac and
iPhone sales. The holiday quarter is expected to be even better.
Apple is set to have its best year ever in its App Store with
approximately 10 billion downloads in 2011, along with a record-setting
holiday season. That estimate doubles collective downloads from the
three years prior, according to research firm Flurry. The report noted
the Android Market hit 10 billion cumulative downloads in December, up
from 3 billion total downloads in May 2011.
Flurry also backs up Localytics claim and said Christmas Day 2011s
activations crushed Christmas Day 2010s by almost 2.5 times. This year,
6.8 million iOS devices were activated, while last year saw 2.8 million
device activations–a 140 percent growth. We are looking forward to
hearing what Apple has to say in late January.
In comparison to Android…
Apple saw similar sales. Interestingly, the sales for both platforms
differentiate between region… as seen in the graph below:
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