This "Flow" app seems to be the same as the Amazon Remembers feature if the existing Amazon app. In the Amazon app, under the "More" tab, you select Amazon Remembers, take a photo, and Amazon finds a similar product. That feature has been around for years.
Regards,
Leti
Sent from my iPhone 4
On Nov 3, 2011, at 8:20 AM, Bill Boulware <bill.boulware@gmail.com> wrote:
> Sent to you by Bill Boulware via Google Reader: New Amazon iPhone App
> Blends Augmented Reality With eCommerce via Mashable! by Todd Wasserman
> on 11/3/11
>
>
> Amazon has released its own twist on Google Goggles — an augmented
> reality iPhone app that recognizes objects your phone sees and then
> gives you the option to buy them.
>
> The Flow Powered by Amazon app, developed by Amazon unit A9, claims to
> recognize tens of millions of products from books and DVDs to packaged
> electronics to toys.
>
> We tried the app, and while it didn't recognize everything, it was able
> to work as advertised in a couple of cases. (Amazon suggests pointing
> the app to a bar code on the product if it doesn't recognize it.)
>
> Amazon's use of the iPhone camera to recognize and classify objects was
> preceded by Google, which released Google Goggles, a similar
> technology, for Android in December 2009 and for the iPhone last
> October.
>
> So far, although some marketers, like HTC and Disney, among others have
> used Google Goggles for ad campaigns, Google hasn't yet focused the app
> on e-commerce.
>
> Identifying and buying products is, it seems, only the beginning of
> augmented reality apps. Earlier this year, German appliance maker Bosch
> released an iPad app in August that lets consumers design their kitchen
> by photographing Bosch products they see in stores.
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