Thought I'd share my experience of trying to purchase the new iPhone X through the Apple Store at 12:01 AM 10/27.
I was interested in purchasing the unlocked version, which you would think meant being free agent able to go with whom you chose. Anyway, I clicked on all the correct choices, including AT&T, and was asked for my phone number, zip, etc. Clicked "continue" and was rejected.
I was originally with AT&T, so my phone number is AT&T and I do want an AT&T phone. Thing is, II am no longer with AT&T as I went with another carrier a few years ago that offered more affordable rates. Because of this carrier was not one of the 4 major providers, Apple was not able to confirm the phone number and I was unable complete the purchase of the "unlocked" phone.
Now I have NO idea when I will be able to purchase the phone, it could be months. It was extremely disappointing!
Apple needs to provide a SIM free unlocked phone. Accounting to Apple Support, this would solve problems like mine.
Bobbie
iPhone 5s