http://betanews.com/2012/03/15/i-am-breaking-my-own-rule-by-writing-about-this-iphone-charger-thats-how-cool-it-is/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed+-+bn+-+Betanews+Full+Content+Feed+-+BN&utm_content=Google+Reader
Sent to you by Brent via Google Reader: I am breaking my own rule by
writing about this iPhone charger, that's how cool it is via BetaNews
by Tim Conneally on 3/15/12
As a tech writer, there are two things that I avoid like the plague:
iPhone cases and iPhone cases. I say this as two separate instances
because there are so freaking many of the things that avoiding them is
a full-time job. Marketers indiscriminately shower me with information
about various cases even though I have never displayed an interest in
them, nor do I even own an iPhone.
In 2011, my BetaNews email address got 209 different email pitches
about iPhone cases. Seriously…they were all different ones (Thanks to
Tout for the inbox analysis, by the way.)
Today I'm breaking that rule and writing about a iPhone case
Kickstarter project that caught my attention simply because of its
ingenious design.
The JuiceTank by Detached, which debuted today, integrates a U.S.
standard wall charger into the iPhone case, so users can charge their
phone anywhere they go, without the need for a cord.
"I had a bad habit of leaving my charger at home and getting stuck with
a dead cellphone," Detached founder Jesse Pliner said in a statement on
Thursday. "The JuiceTank is the perfect answer to this common problem,
remarkable in its simplicity. When your case is your charger, you have
everything you need to keep your iPhone looking great and fully charged
at all times."
The case is set to debut at a retail price of $70 USD, but Kickstarter
funders can get one for $55, and it is expected to ship some time in
Summer 2012.
Don't expect me to make a habit of talking about iPhone cases, either.
This item is exceptionally utilitarian, and I heartily approve of that
ethos.
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