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Sent to you by Bill Boulware via Google Reader: HBO will soon allow
iCloud users access to Universal and Fox movies via 9to5Mac by Jordan
Kahn on 3/12/12
With the introduction of the new Apple TV, alongside the new iPad's
introduction last week, we learned that iCloud users would now be able
access purchased movies (which also extends to digital copies uploaded
from DVDs). The feature was previously limited to music and TV shows.
At the time, we unfortunately learned content from Comcast's Universal
and Fox would be blocked from iCloud due to exclusive rights in place
through pre-existing deals with HBO. An HBO spokesperson has now
confirmed to The Wall Street Journal the company will relax the terms
of its deals with the two content providers in order to allow iCloud
users to access to their previously purchased content:
HBO isn't planning to give up its exclusive windows, for which it pays
hundreds of millions of dollars a year… But HBO is relaxing terms to
let users of iCloud and other services send movies they already own to
other devices during those windows, an HBO spokesman said… HBO agreed
to loosen its arrangement with Warner Bros., which is working with
iCloud, and also is in talks with Universal and Fox to do the same, the
spokesman added.
According to the report, both studios are "near a resolution", and Fox
expects to resolve the issues "within weeks". The report continued by
stating that studios have unsuccessfully attempted to get Apple
involved with UltraViolet, a cloud-based iTunes competitor for TV shows
and movies that is backed by most major studios apart from Disney.
Apple had also apparently offered media companies the chance to license
their live and on-demand content to Apple in exchange for a share of ad
revenue. Executives described the offer as a "non-starter."
The report from The Wall Street Journal explained that HBO has
exclusive rights in its deals with Universal and Fox to "beam movies to
consumers during certain "windows" after each film comes out." The
exclusive window typically lasts for a year beginning approximately six
months after the DVD release of a film.
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