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Sent to you by Bill Boulware via Google Reader: AT&T changes its
throttling techniques: 3GB for HSPA+ (iPhone) or 5GB for LTE gets you
on the naughty list via 9to5Mac by Seth Weintraub on 3/1/12
.
AT&T is now getting ahold of their throttling plans by laying out the
numbers which will get users put into the "reduced data scenario".
Instead of the sliding scale "top 5% of users" which often was people
under 2GB, they now have a hard maximum of 3GB for HSPA users like
those with iPhones and 5GB for their new LTE offerings. Users will
receive a warning the first time but won't get a notice thereafter.
Additionally, we've heard that the actual throttling is a lot less
severe as pointed out by some Howard Forums users.
The move follows outcry from customers and even some customer lawsuit
victories.
There is a new site and FAQ for those interested.
AT&T statement follows:
With mobile data usage continuing to skyrocket and the availability of
spectrum scarce, AT&T, like other wireless companies, manages its
network in the most fair way possible so that we can provide the best
possible mobile broadband experience for all our customers.
How we're managing the network only affects a small minority of the
heaviest smartphone data users still on unlimited plans. Put another
way, this does not impact more than 95 percent of our smartphone
customers.
.
Our unlimited plan customers have told us they want more clarity around
how the program works and what they can expect. Here's what customers
need to know:
.
· Customers with a 3G or 4G smartphone – who also still have our
unlimited data plan – will see speeds reduced if they use 3GB
(gigabytes) of data or more in a billing cycle. Speeds will return to
normal at the start of the next billing cycle. For context, less than 5
percent of smartphone customers use more than 3GB per month.
· For customers with a 4G LTE smartphone – who also still have our
unlimited data plan – data speeds will be reduced if usage is 5GB
(gigabytes) or more in a billing cycle. Speeds will return to normal at
the start of the next billing cycle.
Customers will get a text message from us before experiencing a change
in speed.
Even with reduced data speeds, these customers will still be able to
email and surf the web, and continue to use an unlimited amount of data
each month.
Not impacted by this program, launched last year, are customers on our
tiered data plans.
The reason reduced speeds only apply to unlimited smartphone customers
is because their data usage is significantly higher than those on
tiered plans. For example, in January, the top 5 percent of our
unlimited data plan customers used an average of over 50 percent more
data than the top 5 percent of customers on tiered plans.
Because spectrum is limited and data usage continues to soar, we manage
our network this way to be as fair as possible and so we can provide
the best possible mobile broadband experience to everyone.
We encourage all of our customers to use Wi-Fi whenever possible –
especially when watching video, which is the most data-intensive
activity.
That's because data activity over Wi-Fi does not count against the
threshold for unlimited customers that triggers reduced data speeds or
against customers' tiered data plans. Customers can find out more at
www.att.com/datainfo
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