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Sent to you by Bill Boulware via Google Reader: NBC Olympics to
live-stream games on mobile devices with two Adobe-powered apps [Video]
via 9to5Mac by Élyse Betters on 7/12/12

NBC just unveiled two complementary, Adobe-powered mobile apps for its
2012 London Olympics coverage.

The NBC Olympics Live Companion app acts as second display for stats
and other details so users have a full bevy of data to compliment their
television experience. Meanwhile, the NBC Olympics Live Extra app pipes
live-streaming video to users on-the-go. It handles multiple camera
angles, social features, and the ability to seamlessly switch between
both Olympics apps.

The apps are available for iOS and Android, and they support "TV
Everywhere" authentication with cable providers for premium access to
all of the content. Users simply need to login to their pay-TV
subscription to access live broadcast streams of over 3,500 hours of
Olympic events.

"To make it as easy as possible, you only need to go through the
sign-in once and won't have to "re-authenticate" every time you want to
watch a live event," explained Adobe on its Digital Media Blog. "For
the first time in Olympics history, mobile apps will give you the
opportunity to view live broadcasts of all Olympic events in the palm
of your hand."

NBC Olympics is even using Adobe technologies to serve ads, measure and
monetize content, and provide digital analytics in both apps.

The press release is below.

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- Both Apps Built and Powered by Adobe
- NEW YORK – July 12, 2012 – NBC Olympics, a division of the NBC Sports
Group, is launching two apps today, both built by and powered by Adobe
(Nasdaq:ADBE), as part of its comprehensive coverage of the London 2012
Olympic Summer Games.
- NBC Olympics Live Extra, will allow cable, satellite and telco
customers to live stream more than 3,500 hours of content, including
all 32 sports, every athletic competition and all 302 medal events. The
second app, simply titledNBC Olympics, will provide short-form
highlights, TV and online schedules, live results, columns and the new
Primetime Companion feature – the ultimate complementary, second-screen
experience for NBC's nightly primetime Olympic broadcasts.
- "NBC Olympics Live Extra puts the London Olympic Games into the hands
of America's tablet and smartphone user, enabling us to once again use
advances in technology to provide the broadest possible access to the
thousands of hours of Olympic competition," said Gary Zenkel,
President, NBC Olympics. "The NBC Olympics app will be the definitive
and most up to date source of information from the London Games, and
the exclusive mobile source in the U.S. for London Olympic video
highlights. It will also feature live results, dynamically served TV
and online listings, and – during NBC primetime – a second screen for
enhanced viewing and social interaction for when America again gathers
each night for 17 nights to share in the incredible stories from
London."
- NBC Olympics partnered with Adobe, which built both apps and is
powering them through the conclusion of the Games. The NBC Olympics
Live Extra and NBC Olympics apps are available on select Android
handset and tablet devices within Google Play, and on the App Store for
iPhone, iPad and iPod touch.
- "It's been great working with NBC Olympics to change the way live
sporting events are experienced by consumers. NBC is now able to
create, deliver, monetize and measure the Olympics across mobile
devices – using tools and technologies that make up Adobe's video
solutions." said David Wadhwani, senior vice president, Digital Media
Business, Adobe. "We're working closely with NBC Olympics and others to
ensure viewers have a seamless viewing experience with two
easy-to-navigate apps."
- Zenkel added, "NBC Olympics is confident that Adobe, a proven
technology leader and longtime partner, will deliver the best mobile
event application experiences America has ever seen."
- The entire Olympics mobile and tablet experiences were built by and
are powered by technologies that make up Adobe's Project Primetime,
enabling NBC Olympics to create, deliver, verify, monetize and measure
the Games across mobile and tablet devices.
- To learn more about Adobe technology powering the apps and for a
behind-the-scenes video, go tohttp://blogs.adobe.com/digitalmedia.
- NBC Olympics Live Extra
- The NBC Olympics Live Extra app will live stream every athletic
competition for the first time ever. In all, the app will live stream
more than 3,500 total programming hours, including every athletic
competition, all 32 sports, the awarding of all 302 medals as well as
event rewinds. NBC Olympics Live Extra will also live stream the
Olympic content that airs on the four NBCU cable channels – NBC Sports
Network, MSNBC, CNBC and Bravo.
- In another first, NBC Olympics Live Extra will provide multiple
concurrent streams for select sports, such as gymnastics (each
apparatus), track and field (each event), and tennis (up to five
courts). For example, during a session of track and field, instead of
viewing only a single feed that moves from event to event, a user can
choose to watch a stream dedicated to a specific event, such as the
long jump or javelin.
- The vast majority of live stream content on NBC Olympics Live Extra
will only be available to verified cable, satellite or telco customers.
In order to access the live stream content, existing cable, satellite
and telco customers should follow these verification procedures (note:
customers must subscribe to a video tier that includes both CNBC and
MSNBC):
- Download the NBC Olympics Live Extra app
- Open the app
- Tap the "Touch Here & Get Ready" callout
- Select your cable, satellite or telco provider
- Enter the username and password that corresponds with your account
- You are signed in throughout the Games on that device!
- Customers with multiple devices should repeat the procedure on each
device. Access to this content is free for customers as part of their
video subscription — there is no additional charge. For customers who
do not have a username and password, they should contact their cable,
satellite or telco provider to create one. More information about the
process, including contact information for cable, satellite and telco
providers, can be found at:www.nbcolympics.com/liveextra/help.
- NBC Olympics Live Extra is available for free from the App Store on
iPhone, iPad and iPod touch or at www.itunes.com/appstore. It is also
available for free from Google Play on select Android devices or at
www.play.google.com.

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