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Sent to you by Bill Boulware via Google Reader: iPhone 4S consuming 50
percent less data than Android 3G/4G phones, Sprint says via 9to5Mac by
Christian Zibreg on 10/27/11
The nation's third-largest carrier, Sprint Nextel, yesterday reported
third-quarter earnings and their CEO Dan Hesse opined "iPhone is worth
every penny". We learned they pay a 40 percent higher subsidy to Apple
than the industry average, amounting to $200 more per device. In a
conference call with analysts, Hesse said "iPhone users are likely to
consume significantly less 3G than the typical user of a dual-mode
3G/4G device", Barron's reports. Was the iPhone's 50 percent lower data
consumption the reason why Sprint agreed to reportedly pay $20 billion
for 30.5 million iPhone units?
The publication quoted BTIG Research who speculate that if Sprint's
claims are true, "this could become a new key differentiator in Apple's
relationship with the operators that subsidize versus its competitors
HTC, Samsung, Motorola, etc." How does iPhone save data on the Sprint
network? The truth is, we don't know yet. Optimization on the network
end tailored specifically to Apple's handset is one possibility.
Hesse's comment might also stem from a glitch causing slow data speeds
for iPhone 4S owners on their network. Also don't forget the
Apple-advertised twofold speed increase with the iPhone 4S only applies
to GSM 14.4Mbps HSDPA networks, meaning AT&T in the United States.
Both Verizon and Sprint iPhone 4S continues to be limited to the slower
CDMA 3G EVDO radio technology. Verizon is rolling out first-generation
4G LTE network in select cities (Sprint will begin a 4G LTE roll out in
2012) so 4G LTE Android phones on Verizon likely consume more data
compared to Sprint's iPhone 4S that runs on their 3G EVDO network which
is noticeably slower than either 4G LTE or AT&T's 3G HSDPA network.
Obviously well-aware that Android people consume more mobile data than
iOS, Google introduced new mobile data usage controls in Android 4.0
code-named Ice Cream Sandwich.
At the October 18 unveiling of Ice Cream Sandwich and Samsung's Galaxy
Nexus smartphone, they touched on the new controls in the Android
software. As seen in the below screenshot, you can set warnings when a
particular threshold is crossed, see a projection of your future usage
based on your history and – most importantly – specify limit for
automatically cutting off all mobile data. Now, disregarding the
geekiness of the user interface for managing your data consumption in
Android, one could only wish for the most basic controls in iOS.
Smartphones use a lot of data, it's a fact of life.
Monitoring cellular data usage is paramount for those on tiered data
plans. It would be nice if Apple allowed its users to see an overview
of data consumption on a per-app or activity basis and set data
thresholds. While iOS lets you check cellular usage in Settings >
General > Usage > Cellular Usage, this is a far cry from understanding
your data usage and having the controls to better manage it. Apple, you
listening?
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